Database Fundraising How you can increase your fundraising revenue with modern database fundraising
For many Not for Profit Organisations (NPOs), fundraising is of central importance in achieving the organisation's purpose. For this reason, the use of a fundraising database to manage donors is nearly universal amongst them. However, the potential of a good database goes far beyond pure management. When properly utilised, database fundraising represents an opportunity for the strategic development of fundraising by unlocking undetected donor information. Professional database fundraising gives you the chance to better understand your donors and, therefore, to substantially increase the benefit for your organisation.
Ziel & Zielgruppe
During the seminar you will get to know the professional procedure for database fundraising. From the entry and maintenance of the data through selection up to analysis, you will develop the skills you need to utilise the database to its fullest potential. You will discover how to control your revenue in the context of database fundraising and what important figures you should account for. Campaign evaluations, strategic and operational controlling, and defining and locating target groups via database fundraising are key takeaways for engaging in effective database fundraising. Apart from this, you will learn which success factors play a role in daily work and which pitfalls you should avoid.
The target groups are fundraising managers who want to know how to strategically utilise technology and data. This seminar is also suitable to direct marketing fundraisers seeking to learn more about their campaigns, target groups, segmentation and possibilities for analysis and for all Fundraisers who should know how the donation database can be transformed from an administrative necessity to a revenue-generating success factor.
- The fundamentals of database fundraising
- The database – more than just donation management
- Entry and maintenance of data
- Utilising data
- Strategic & operational controlling
- The most important fundraising figures
- Building up evaluations
- Evaluating campaigns
- Winning the loyalty of donors
- New donors & amortisation
- Finding and defining targets
- Finding target groups
- Segmenting donors
- Success factors
- 1 Tag
- 10:00 – 18:00
- € 340,-- exkl. 19% USt.
€ 404.60 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation, seminar materials and refreshments.
Sollten Sie Fragen zu diesem Kurs oder zu Fördermöglichkeiten haben, rufen Sie uns bitte unter +49 30 920 383 9994 an oder schicken Sie uns eine E-Mail an firstname.lastname@example.org. Wir freuen uns auf Ihre Kontaktaufnahme.