Campaigning – How to Make Change Happen Successfully planning and executing campaigns online and offline

Although campaigns come in all shapes and sizes, what all successful campaigns have in common is a great strategy. This two-day seminar will help you understand how to design a campaign strategy to deliver impact. Using real examples, you will explore some of the tools and tactics you can use to bring your strategy to life. After these two days, you will have a solid understanding of how to execute effective campaigns both online and offline and be equipped with the knowledge you need in order to design and implement your own campaign.

Objective & Target Group

The aim of this two-day seminar is to provide a solid understanding of campaigning with a special focus on the strategy and tactics involved. Through practical examples you will learn how to plan your campaign and execute various elements of your strategy. Day one will focus on creating an effective strategy, including developing critical paths and power analysis. Day two will help you to plan how to bring this strategy to life through online and offline tactics. Among other tools, this will include the use of email marketing, landing pages, and working offline with volunteers.

The target groups of this seminar are staff from charities and non-profit organisations working in fundraising, campaigns, digital communications, and communications, who are looking to build strong campaigning foundations.

Content

  • Foundations of campaign strategy
  • Basic digital communications in campaigning
  • Mobilisation strategies, online as well as offline
  • Supporter journeys and engagement
  • Overview of the technology involved in digital campaigning
  • Tips and tricks, practical examples
  • How to best use the channels available (email, social media, advertising, etc.)
  • Tactics in campaigning
  • How to combine online and offline
Venue:
campus.npo-academy.com
Date:
/
Duration:
Time:
Participant fee:
EUR660.00 excl. 19% VAT
Registration for the SeminarReservation for the Seminar

Campaigning – How to Make Change Happen
campus.npo-academy.com, 2022-05-02 – 2022-05-05

Participant information
Title



Our General Terms and Conditions and Privacy Policy apply. Customers have the right to cancel their contractual declaration within 14 days. You can find all the details on our Cancellation Policy here.

* Required fields

€ 785,40 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation and seminar materials.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at office.international@npo-academy.com. We look forward to hearing from you.

Array
(
    [319] => Array
        (
            [isLehrgang] => 0
            [id] => 319
            [pid] => 4
            [title] => Successful Capital Campaigns
            [alias] => successful-capital-campaigns
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Successful Capital Campaigns</h1>
            [startDate] => 2021-05-17
            [endDate] => 2021-05-20
            [dauer] => 
            [durationInSecs] => 271800
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 4
            [isoStartDate] => 2021-05-17
            [isoEndDate] => 2021-05-20
            [fulldateAbbr] => 2021-05-17/20
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2021-05-17">2021-05-17</time>/<time itemprop="endDate" datetime="2021-05-20">20</time>
            [fulldate] => 2021-05-17 – 2021-05-20
            [teaser] => <p>Participants learn how the capital campaign process is structured step by step and how to succeed in gaining large sums for their projects.</p>
            [preis] => 640
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 4
            [halbtage] => 1
        )

    [334] => Array
        (
            [isLehrgang] => 0
            [id] => 334
            [pid] => 2
            [title] => Corporate Social Responsibility:  A Management Approach for NGOs and Businesses
            [alias] => corporate-social-responsibility-a-management-approach-for-ngos-and-businesses
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Corporate Social Responsibility:  A Management Approach for NGOs and Businesses</h1>
            [startDate] => 2021-06-10
            [endDate] => 2021-06-11
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2021-06-10
            [isoEndDate] => 2021-06-11
            [fulldateAbbr] => 2021-06-10/11
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2021-06-10">2021-06-10</time>/<time itemprop="endDate" datetime="2021-06-11">11</time>
            [fulldate] => 2021-06-10 – 2021-06-11
            [teaser] => <p>Learn how to use Corporate Social Responsibility (CSR) within your nonprofit-organisation, especially when it comes to strategic partnerships of NGO´s with businesses as part of their CSR strategy.</p>
            [preis] => 350
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-2
                )

            [showids] => Array
                (
                    [0] => 2
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [234] => Array
        (
            [isLehrgang] => 1
            [id] => 234
            [pid] => 4
            [title] => Certificate Course: European Fundraising
            [alias] => european-fundraising-course
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Certificate Course: European Fundraising<span class="st">– Unique, comprehensive training for excellence in European fundraising</span></h1>
            [startDate] => 2022-02-22
            [endDate] => 2022-03-15
            [dauer] => 
            [durationInSecs] => 1827000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 22
            [isoStartDate] => 2022-02-22
            [isoEndDate] => 2022-03-15
            [fulldateAbbr] => 2022-02-22/03-15
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-02-22">2022-02-22</time>/<time itemprop="endDate" datetime="2022-03-15">03-15</time>
            [fulldate] => 2022-02-22 – 2022-03-15
            [teaser] => <p>You will be equipped with comprehensive knowledge of fundraising on a European level.</p>
            [preis] => 1700
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 10
            [halbtage] => 5
        )

    [379] => Array
        (
            [isLehrgang] => 0
            [id] => 379
            [pid] => 4
            [title] => Online-Fundraising
            [alias] => online-fundraising-LOE
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                )

            [headline] => <h1>Online-Fundraising</h1>
            [startDate] => 2022-02-22
            [endDate] => 2022-02-23
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-02-22
            [isoEndDate] => 2022-02-23
            [fulldateAbbr] => 2022-02-22/23
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-02-22">2022-02-22</time>/<time itemprop="endDate" datetime="2022-02-23">23</time>
            [fulldate] => 2022-02-22 – 2022-02-23
            [teaser] => <p>The objective of the seminar is to provide you with up-to-date knowledge with regard to carrying out online campaigns and fundraising measures in theory and in practice and to consolidate existing expertise.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [376] => Array
        (
            [isLehrgang] => 0
            [id] => 376
            [pid] => 4
            [title] => Fundraising Strategy: How to set the path to the future
            [alias] => fundraising-strategy-how-to-set-the-path-to-the-future_LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                )

            [headline] => <h1>Fundraising Strategy: How to set the path to the future</h1>
            [startDate] => 2022-02-28
            [endDate] => 2022-03-01
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-02-28
            [isoEndDate] => 2022-03-01
            [fulldateAbbr] => 2022-02-28/03-01
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-02-28">2022-02-28</time>/<time itemprop="endDate" datetime="2022-03-01">03-01</time>
            [fulldate] => 2022-02-28 – 2022-03-01
            [teaser] => <p>In this live virtual seminar, you will learn how to develop a fundraising strategy and how to avoid pitfalls by implementing the fundraising strategy into an organisation.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [268] => Array
        (
            [isLehrgang] => 1
            [id] => 268
            [pid] => 4
            [title] => Certificate Course: Major Donor Fundraising
            [alias] => major-donor-fundraising-course
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Certificate Course: Major Donor Fundraising<span class="st">– Specially designed training for securing major donations from a variety of sources</span></h1>
            [startDate] => 2022-03-03
            [endDate] => 2022-03-15
            [dauer] => 
            [durationInSecs] => 1049400
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 13
            [isoStartDate] => 2022-03-03
            [isoEndDate] => 2022-03-15
            [fulldateAbbr] => 2022-03-03/15
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-03">2022-03-03</time>/<time itemprop="endDate" datetime="2022-03-15">15</time>
            [fulldate] => 2022-03-03 – 2022-03-15
            [teaser] => <p>You will be proficient in the three key elements of Major Donor Fundraising on a European level, priming you for securing large financial sums for your organisation.</p>
            [preis] => 990
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 6
            [halbtage] => 3
        )

    [380] => Array
        (
            [isLehrgang] => 0
            [id] => 380
            [pid] => 4
            [title] => Legacy Fundraising
            [alias] => legacy-fundraising-LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                    [1] => 268
                )

            [headline] => <h1>Legacy Fundraising<span class="st">– How to do it right and successfully</span></h1>
            [startDate] => 2022-03-03
            [endDate] => 2022-03-04
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-03-03
            [isoEndDate] => 2022-03-04
            [fulldateAbbr] => 2022-03-03/04
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-03">2022-03-03</time>/<time itemprop="endDate" datetime="2022-03-04">04</time>
            [fulldate] => 2022-03-03 – 2022-03-04
            [teaser] => <p>You will learn how best to consider the wishes of the legator in your work to encourage their generosity.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [377] => Array
        (
            [isLehrgang] => 0
            [id] => 377
            [pid] => 4
            [title] => Individual Major Gifts
            [alias] => individual-major-gifts-LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                    [1] => 268
                )

            [headline] => <h1>Individual Major Gifts<span class="st">– Strategic, sustainable, effective – the prime growth area for fundraising</span></h1>
            [startDate] => 2022-03-10
            [endDate] => 2022-03-11
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-03-10
            [isoEndDate] => 2022-03-11
            [fulldateAbbr] => 2022-03-10/11
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-10">2022-03-10</time>/<time itemprop="endDate" datetime="2022-03-11">11</time>
            [fulldate] => 2022-03-10 – 2022-03-11
            [teaser] => <p>Learn in this live virtual seminar how to build your Indivdual Major Gift Fundraising step-by-step, how to identify, approach, cultivate and retain Major Donors.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [381] => Array
        (
            [isLehrgang] => 0
            [id] => 381
            [pid] => 4
            [title] => Corporate Partnerships
            [alias] => corporate-partnerships-LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                    [1] => 268
                )

            [headline] => <h1>Corporate Partnerships<span class="st">– How to build and develop long term, sustainable partnerships</span></h1>
            [startDate] => 2022-03-14
            [endDate] => 2022-03-15
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-03-14
            [isoEndDate] => 2022-03-15
            [fulldateAbbr] => 2022-03-14/15
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-14">2022-03-14</time>/<time itemprop="endDate" datetime="2022-03-15">15</time>
            [fulldate] => 2022-03-14 – 2022-03-15
            [teaser] => <p>You will learn how to identify and secure critical private sector relationships to assist in furthering the goals of your organisation.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [262] => Array
        (
            [isLehrgang] => 0
            [id] => 262
            [pid] => 4
            [title] => Tender Success for Non Profit Organisations
            [alias] => tender-success-for-npos
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Tender Success for Non Profit Organisations<span class="st">– How NPOs successfully participate in EC service contracts</span></h1>
            [startDate] => 2022-04-28
            [endDate] => 2022-04-29
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-04-28
            [isoEndDate] => 2022-04-29
            [fulldateAbbr] => 2022-04-28/29
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-04-28">2022-04-28</time>/<time itemprop="endDate" datetime="2022-04-29">29</time>
            [fulldate] => 2022-04-28 – 2022-04-29
            [teaser] => <p>You will learn what a tender is, how to submit a tender and how this can benefit your organisation.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [296] => Array
        (
            [isLehrgang] => 0
            [id] => 296
            [pid] => 22
            [title] => Campaigning – How to Make Change Happen
            [alias] => campaigning-how-to-make-change-happen_LO
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Campaigning – How to Make Change Happen<span class="st">– Successfully planning and executing campaigns online and offline</span></h1>
            [startDate] => 2022-05-02
            [endDate] => 2022-05-05
            [dauer] => 
            [durationInSecs] => 271800
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 4
            [isoStartDate] => 2022-05-02
            [isoEndDate] => 2022-05-05
            [fulldateAbbr] => 2022-05-02/05
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-05-02">2022-05-02</time>/<time itemprop="endDate" datetime="2022-05-05">05</time>
            [fulldate] => 2022-05-02 – 2022-05-05
            [teaser] => <p>You will learn how to design and implement a successful campaign strategy to deliver impact. Real examples will help you explore tools and tactics you can use to execute effective campaigns - both online and offline.</p>
            [preis] => 660
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-22
                    [3] => c-8
                )

            [showids] => Array
                (
                    [0] => 22
                    [1] => 8
                )

            [showDauer] => 4
            [halbtage] => 1
        )

)

Successful Capital Campaigns

Participants learn how the capital campaign process is structured step by step and how to succeed in gaining large sums for their projects.

Date
/, campus.npo-academy.com
Duration
showdauer: 4 dauer:

Online-Fundraising

The objective of the seminar is to provide you with up-to-date knowledge with regard to carrying out online campaigns and fundraising measures in theory and in practice and to consolidate existing expertise.

Date
/, campus.npo-academy.com
Duration
showdauer: 2 dauer:

Fundraising Strategy: How to set the path to the future

In this live virtual seminar, you will learn how to develop a fundraising strategy and how to avoid pitfalls by implementing the fundraising strategy into an organisation.

Date
/, campus.npo-academy.com
Duration
showdauer: 2 dauer:

More courses in this area

Currently there are no further courses matching your filter settings.