Campaigning – How to Make Change Happen Successfully planning and executing campaigns online and offline

Although campaigns come in all shapes and sizes, what all successful campaigns have in common is a great strategy. This two-day seminar will help you understand how to design a campaign strategy to deliver impact. Using real examples, you will explore some of the tools and tactics you can use to bring your strategy to life. After these two days, you will have a solid understanding of how to execute effective campaigns both online and offline and be equipped with the knowledge you need in order to design and implement your own campaign.

Objective & Target Group

The aim of this two-day seminar is to provide a solid understanding of campaigning with a special focus on the strategy and tactics involved. Through practical examples you will learn how to plan your campaign and execute various elements of your strategy. Day one will focus on creating an effective strategy, including developing critical paths and power analysis. Day two will help you to plan how to bring this strategy to life through online and offline tactics. Among other tools, this will include the use of email marketing, landing pages, and working offline with volunteers.

The target groups of this seminar are staff from charities and non-profit organisations working in fundraising, campaigns, digital communications, and communications, who are looking to build strong campaigning foundations.


  • Foundations of campaign strategy
  • Basic digital communications in campaigning
  • Mobilisation strategies, online as well as offline
  • Supporter journeys and engagement
  • Overview of the technology involved in digital campaigning
  • Tips and tricks, practical examples
  • How to best use the channels available (email, social media, advertising, etc.)
  • Tactics in campaigning
  • How to combine online and offline
Participant fee:
EUR660.00 excl. 19% VAT
Registration for the SeminarReservation for the Seminar

Campaigning – How to Make Change Happen, 2022-05-02 – 2022-05-05

Participant information

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€ 785,40 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation and seminar materials.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at We look forward to hearing from you.


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