Corporate Social Responsibility: A Management Approach for NGOs and Businesses

The topic of Corporate Social Responsibility (CSR) has become common knowledge and a highly relevant state of the art management approach. Never before has responsible business been as important as it is today. Within the last 15 years, CSR has developed from a US Trend to a holistic management approach. CSR was previously limited to a small number of major companies’ projects, whereas nowadays it can be implemented as a holistic management approach for every kind and size of organisation. Therefore, CSR is highly relevant for NGO strategies. Still, only a few are using this management approach strategically. What is Corporate Social Responsibility? How do you introduce and include CSR into the DNA of your organisation? Which consequences does the approach bring for stakeholder engagement? Last but not least: what are the benefits?

Objective & Target Group

Learn about CSR and experience its opportunities, boundaries, and practical implementation approaches from the perspective of NGO´s and their respective stakeholder groups. Gain expertise and credibility in your stakeholder involvement, especially when it comes to strategic partnerships of NGO´s with businesses as part of their CSR strategy.

The target groups of this seminar are CEO's, management, communication, and human resources employees.

Content

  • What is Corporate Social Responsibility?
    • Definition
    • Characteristics
    • Development
    • Status quo & trends
  • Value of CSR
    • Benefits
    • External vs. internal view
    • Expertise and credibility within partnerships
  • CSR in Practice
    • How to develop and measure a CSR strategy
  • Individual Implementation of CSR
    • Internal analysis
    • Stakeholder identification and analysis
    • Stakeholder engagement measures
    • CSR & communication
Venue:
Berlin
Date:
Duration:
Time:
Participant fee:
EUR350.00 excl. 19% VAT
Registration for the SeminarReservation for the Seminar

Corporate Social Responsibility: A Management Approach for NGOs and Businesses
Berlin, 2021-03-23

Participant information
Title



Our General Terms and Conditions and Privacy Policy apply. Customers have the right to cancel their contractual declaration within 14 days. You can find all the details on our Cancellation Policy here.

* Required fields

€ 416.50 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation, seminar materials and refreshments.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at office.international@npo-academy.com. We look forward to hearing from you.

Securing funds from In-Memory Giving

In this webinar, you will learn how to deal with In-Memory Giving and how to skillfully manage donor relationships.

Date
, Europe
Duration
showdauer: 01:30 dauer:

Develop an effective case for support

Participants learn how to develop an effective case for support in order to inspire and motivate people and organisations to support your cause.

Date
, Deutschland
Duration
showdauer: 1 dauer:

Online-Fundraising

The objective of the seminar is to provide you with up-to-date knowledge with regard to carrying out online campaigns and fundraising measures in theory and in practice and to consolidate existing expertise.

Date
, Berlin
Duration
showdauer: 1 dauer:

Successful Capital Campaigns

Participants learn how the capital campaign process is structured step by step and how to succeed in gaining large sums for their projects.

Date
/, Berlin
Duration
showdauer: 2 dauer:

More courses in this area

Currently there are no further courses matching your filter settings.