Develop an effective case for support

Your not-for-profit’s case for support is the foundation for fundraising success and the basis for all your fundraising communications and more. It starts with a generic case that has both internal and external uses but then is developed further depending on your target audience, the method of communication and what your ‘call to action’ is.

This seminar will help you to focus on the key elements and understand some of the factors that will make it powerful to inspire and motivate people and organisations to support your cause.

Objective & Target Group

This seminar will be invaluable for anyone who wants to understand the importance of an effective case for support and its role in fundraising. Attendance will enable people to develop or improve their existing case support increasing its impact and effectiveness which in turn will increase your chances of fundraising success and the amount of money you generate.


This full-day seminar will help participants to improve their existing case for supports or develop new ones giving a firm foundation for fundraising success. The seminar will cover:

  • Definition of a case for support
  • Uses of a case for support – both internal and externalThe process of compiling an effective case for support
  • The key components
  • Language and help to ensure it engages, motivates and inspires
  • Psychology of giving
  • A range of tools to use when developing your case of support
  • Reviewing other case for supports to help identify what works and what doesn’t
  • Testing your case for support
  • Lots of hints and tips
Participant fee:
EUR320.00 excl. 19% VAT
Registration for the SeminarReservation for the Seminar

Develop an effective case for support, 2021-02-23

Participant information

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€ 380.80 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation, seminar materials and refreshments.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at We look forward to hearing from you.


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