How to write Fundraising letters that deliver great results

The fundraising letter sits at the heart of many charity’s income generation strategies. The best fundraising letters engage the audience immediately, connect on an emotional level and motivate them to give. The poorly written letters just get ignored and discarded. This fast-paced, fascinating course will show you exactly what you need to do to write powerful and persuasive appeal letters that get through, get read and get results.

In just two half-days, you will learn how to capture your audience’s attention, hold their interest and motivate them to give. You will gain expert insights into how people read content, what they see and what they miss, and you’ll learn how to use this knowledge to your advantage. You’ll learn how to structure your message, how best to phrase the ‘ask’, and how to apply emotional drivers to win hearts as well as minds.

Objective & Target Group

This masterclass course will guide you through every key stage of planning, writing and refining your appeal letter copy. By the end of two half-days of practical and applied learning, you will understand exactly what works best and what rarely works at all. You’ll leave with the capability and confidence you need to create or refine highly productive appeal letters for the benefit of your team, your organisation, and your beneficiaries.

This course is ideal for any fundraiser who is involved in briefing, writing or reviewing fundraising letter copy. It will give you valuable insights into the core principles of narrative structure, behavioural psychology, advanced persuasion techniques, and proven copywriting methodology.

Content

  • Writing by objective: the foundation of persuasive writing
  • What goes on in people’s minds when they open a fundraising letter?
  • Why 95% of fundraising letters are thrown away within 5 seconds
  • How to capture your audience’s attention and hold their interest for longer
  • How to avoid the biggest mistake most charities make when asking for donations
  • Using emotional drivers to win hearts as well as minds
  • The power of visual language and the easy way to use it into your writing
  • What makes people want to help, support and donate to your cause?
  • The importance of tone and language and how to get it right
  • Does the length of your fundraising letter really matter and, if so, why?
  • What type of headlines work best and why?
  • Envelope messages: what works best creativity or clarity?
  • The best-practice structure for a successful fundraising letter
  • Where is the best possible place to put the “ask” and why?
  • How to use statistics so they work for you, not against you
  • How to sub-headings, images and captions work best
  • Why your response device must not be boring
  • More than 100 real-life fundraising copy examples reviewed with lessons learned
  • Template for knowing whether your appeal letter will succeed or fail – before you send it
Venue:
campus.npo-academy.com
Date:
/
Duration:
Time:
Participant fee:
EUR360.00 excl. 19% VAT
Registration for the SeminarReservation for the Seminar

How to write Fundraising letters that deliver great results
campus.npo-academy.com, 2022-03-17 – 2022-03-18

Participant information
Title



Our General Terms and Conditions and Privacy Policy apply. Customers have the right to cancel their contractual declaration within 14 days. You can find all the details on our Cancellation Policy here.

* Required fields

€ 428.40 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, seminar materials, and confirmation of participation.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at office.international@npo-academy.com. We look forward to hearing from you.

This online seminar is part of the following online course

Array
(
    [234] => Array
        (
            [isLehrgang] => 1
            [id] => 234
            [pid] => 4
            [title] => Certificate Course: European Fundraising
            [alias] => european-fundraising-course
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Certificate Course: European Fundraising<span class="st">– Unique, comprehensive training for excellence in European fundraising</span></h1>
            [startDate] => 2022-02-22
            [endDate] => 2022-03-18
            [dauer] => 
            [durationInSecs] => 2086200
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 25
            [isoStartDate] => 2022-02-22
            [isoEndDate] => 2022-03-18
            [fulldateAbbr] => 2022-02-22/03-18
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-02-22">2022-02-22</time>/<time itemprop="endDate" datetime="2022-03-18">03-18</time>
            [fulldate] => 2022-02-22 – 2022-03-18
            [teaser] => <p>You will be equipped with comprehensive knowledge of fundraising on a European level.</p>
            [preis] => 2000
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 12
            [halbtage] => 6
        )

    [379] => Array
        (
            [isLehrgang] => 0
            [id] => 379
            [pid] => 4
            [title] => Online-Fundraising
            [alias] => online-fundraising-LOE
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                )

            [headline] => <h1>Online-Fundraising</h1>
            [startDate] => 2022-02-22
            [endDate] => 2022-02-23
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-02-22
            [isoEndDate] => 2022-02-23
            [fulldateAbbr] => 2022-02-22/23
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-02-22">2022-02-22</time>/<time itemprop="endDate" datetime="2022-02-23">23</time>
            [fulldate] => 2022-02-22 – 2022-02-23
            [teaser] => <p>The objective of the seminar is to provide you with up-to-date knowledge with regard to carrying out online campaigns and fundraising measures in theory and in practice and to consolidate existing expertise.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [376] => Array
        (
            [isLehrgang] => 0
            [id] => 376
            [pid] => 4
            [title] => Fundraising Strategy: How to set the path to the future
            [alias] => fundraising-strategy-how-to-set-the-path-to-the-future_LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                )

            [headline] => <h1>Fundraising Strategy: How to set the path to the future</h1>
            [startDate] => 2022-02-28
            [endDate] => 2022-03-01
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-02-28
            [isoEndDate] => 2022-03-01
            [fulldateAbbr] => 2022-02-28/03-01
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-02-28">2022-02-28</time>/<time itemprop="endDate" datetime="2022-03-01">03-01</time>
            [fulldate] => 2022-02-28 – 2022-03-01
            [teaser] => <p>In this live virtual seminar, you will learn how to develop a fundraising strategy and how to avoid pitfalls by implementing the fundraising strategy into an organisation.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [268] => Array
        (
            [isLehrgang] => 1
            [id] => 268
            [pid] => 4
            [title] => Certificate Course: Major Donor Fundraising
            [alias] => major-donor-fundraising-course
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Certificate Course: Major Donor Fundraising<span class="st">– Specially designed training for securing major donations from a variety of sources</span></h1>
            [startDate] => 2022-03-03
            [endDate] => 2022-03-15
            [dauer] => 
            [durationInSecs] => 1049400
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 13
            [isoStartDate] => 2022-03-03
            [isoEndDate] => 2022-03-15
            [fulldateAbbr] => 2022-03-03/15
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-03">2022-03-03</time>/<time itemprop="endDate" datetime="2022-03-15">15</time>
            [fulldate] => 2022-03-03 – 2022-03-15
            [teaser] => <p>You will be proficient in the three key elements of Major Donor Fundraising on a European level, priming you for securing large financial sums for your organisation.</p>
            [preis] => 990
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 6
            [halbtage] => 3
        )

    [380] => Array
        (
            [isLehrgang] => 0
            [id] => 380
            [pid] => 4
            [title] => Legacy Fundraising
            [alias] => legacy-fundraising-LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                    [1] => 268
                )

            [headline] => <h1>Legacy Fundraising<span class="st">– How to do it right and successfully</span></h1>
            [startDate] => 2022-03-03
            [endDate] => 2022-03-04
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-03-03
            [isoEndDate] => 2022-03-04
            [fulldateAbbr] => 2022-03-03/04
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-03">2022-03-03</time>/<time itemprop="endDate" datetime="2022-03-04">04</time>
            [fulldate] => 2022-03-03 – 2022-03-04
            [teaser] => <p>You will learn how best to consider the wishes of the legator in your work to encourage their generosity.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [377] => Array
        (
            [isLehrgang] => 0
            [id] => 377
            [pid] => 4
            [title] => Individual Major Gifts
            [alias] => individual-major-gifts-LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                    [1] => 268
                )

            [headline] => <h1>Individual Major Gifts<span class="st">– Strategic, sustainable, effective – the prime growth area for fundraising</span></h1>
            [startDate] => 2022-03-10
            [endDate] => 2022-03-11
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-03-10
            [isoEndDate] => 2022-03-11
            [fulldateAbbr] => 2022-03-10/11
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-10">2022-03-10</time>/<time itemprop="endDate" datetime="2022-03-11">11</time>
            [fulldate] => 2022-03-10 – 2022-03-11
            [teaser] => <p>Learn in this live virtual seminar how to build your Indivdual Major Gift Fundraising step-by-step, how to identify, approach, cultivate and retain Major Donors.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [381] => Array
        (
            [isLehrgang] => 0
            [id] => 381
            [pid] => 4
            [title] => Corporate Partnerships
            [alias] => corporate-partnerships-LO
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                    [1] => 268
                )

            [headline] => <h1>Corporate Partnerships<span class="st">– How to build and develop long term, sustainable partnerships</span></h1>
            [startDate] => 2022-03-14
            [endDate] => 2022-03-15
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-03-14
            [isoEndDate] => 2022-03-15
            [fulldateAbbr] => 2022-03-14/15
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-14">2022-03-14</time>/<time itemprop="endDate" datetime="2022-03-15">15</time>
            [fulldate] => 2022-03-14 – 2022-03-15
            [teaser] => <p>You will learn how to identify and secure critical private sector relationships to assist in furthering the goals of your organisation.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [401] => Array
        (
            [isLehrgang] => 0
            [id] => 401
            [pid] => 4
            [title] => How to write Fundraising letters that deliver great results
            [alias] => how-to-write-fundraising-letters-that-deliver-great-results
            [nichteinzelnbuchbar] => 
            [isModul] => 234
            [Lehrgaenge] => Array
                (
                    [0] => 234
                )

            [headline] => <h1>How to write Fundraising letters that deliver great results</h1>
            [startDate] => 2022-03-17
            [endDate] => 2022-03-18
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-03-17
            [isoEndDate] => 2022-03-18
            [fulldateAbbr] => 2022-03-17/18
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-03-17">2022-03-17</time>/<time itemprop="endDate" datetime="2022-03-18">18</time>
            [fulldate] => 2022-03-17 – 2022-03-18
            [teaser] => <p>This course will guide you through every key stage of planning, writing and refining your fundraising letter copy.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [319] => Array
        (
            [isLehrgang] => 0
            [id] => 319
            [pid] => 4
            [title] => Successful Capital Campaigns
            [alias] => successful-capital-campaigns
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Successful Capital Campaigns</h1>
            [startDate] => 2022-04-04
            [endDate] => 2022-04-07
            [dauer] => 
            [durationInSecs] => 271800
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 4
            [isoStartDate] => 2022-04-04
            [isoEndDate] => 2022-04-07
            [fulldateAbbr] => 2022-04-04/07
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-04-04">2022-04-04</time>/<time itemprop="endDate" datetime="2022-04-07">07</time>
            [fulldate] => 2022-04-04 – 2022-04-07
            [teaser] => <p>Participants learn how the capital campaign process is structured step by step and how to succeed in gaining large sums for their projects.</p>
            [preis] => 670
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 4
            [halbtage] => 1
        )

    [262] => Array
        (
            [isLehrgang] => 0
            [id] => 262
            [pid] => 4
            [title] => Tender Success for Non Profit Organisations
            [alias] => tender-success-for-npos
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Tender Success for Non Profit Organisations<span class="st">– How NPOs successfully participate in EC service contracts</span></h1>
            [startDate] => 2022-04-28
            [endDate] => 2022-04-29
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-04-28
            [isoEndDate] => 2022-04-29
            [fulldateAbbr] => 2022-04-28/29
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-04-28">2022-04-28</time>/<time itemprop="endDate" datetime="2022-04-29">29</time>
            [fulldate] => 2022-04-28 – 2022-04-29
            [teaser] => <p>You will learn what a tender is, how to submit a tender and how this can benefit your organisation.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-4
                )

            [showids] => Array
                (
                    [0] => 4
                )

            [showDauer] => 2
            [halbtage] => 1
        )

    [296] => Array
        (
            [isLehrgang] => 0
            [id] => 296
            [pid] => 22
            [title] => Campaigning – How to Make Change Happen
            [alias] => campaigning-how-to-make-change-happen_LO
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Campaigning – How to Make Change Happen<span class="st">– Successfully planning and executing campaigns online and offline</span></h1>
            [startDate] => 2022-05-02
            [endDate] => 2022-05-05
            [dauer] => 
            [durationInSecs] => 271800
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 4
            [isoStartDate] => 2022-05-02
            [isoEndDate] => 2022-05-05
            [fulldateAbbr] => 2022-05-02/05
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-05-02">2022-05-02</time>/<time itemprop="endDate" datetime="2022-05-05">05</time>
            [fulldate] => 2022-05-02 – 2022-05-05
            [teaser] => <p>You will learn how to design and implement a successful campaign strategy to deliver impact. Real examples will help you explore tools and tactics you can use to execute effective campaigns - both online and offline.</p>
            [preis] => 660
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-22
                    [3] => c-8
                )

            [showids] => Array
                (
                    [0] => 22
                    [1] => 8
                )

            [showDauer] => 4
            [halbtage] => 1
        )

    [334] => Array
        (
            [isLehrgang] => 0
            [id] => 334
            [pid] => 2
            [title] => Corporate Social Responsibility:  A Management Approach for NGOs and Businesses
            [alias] => corporate-social-responsibility-a-management-approach-for-ngos-and-businesses
            [nichteinzelnbuchbar] => 
            [isModul] => 0
            [Lehrgaenge] => Array
                (
                )

            [headline] => <h1>Corporate Social Responsibility:  A Management Approach for NGOs and Businesses</h1>
            [startDate] => 2022-05-19
            [endDate] => 2022-05-20
            [dauer] => 
            [durationInSecs] => 99000
            [verschoben] => 
            [is_online] => 2
            [lng] => en
            [calculatedDauer] => 2
            [isoStartDate] => 2022-05-19
            [isoEndDate] => 2022-05-20
            [fulldateAbbr] => 2022-05-19/20
            [fulldateAbbrWrapped] => <time class="isod" itemprop="startDate" datetime="2022-05-19">2022-05-19</time>/<time itemprop="endDate" datetime="2022-05-20">20</time>
            [fulldate] => 2022-05-19 – 2022-05-20
            [teaser] => <p>Learn how to use Corporate Social Responsibility (CSR) within your nonprofit-organisation, especially when it comes to strategic partnerships of NGO´s with businesses as part of their CSR strategy.</p>
            [preis] => 360
            [halbtag] => 1
            [ort] => campus.npo-academy.com
            [showort] => campus.npo-academy.com
            [classes] => Array
                (
                    [0] => kastl
                    [1] => campus.npo-academy.com
                    [2] => c-2
                )

            [showids] => Array
                (
                    [0] => 2
                )

            [showDauer] => 2
            [halbtage] => 1
        )

)

Online-Fundraising

The objective of the seminar is to provide you with up-to-date knowledge with regard to carrying out online campaigns and fundraising measures in theory and in practice and to consolidate existing expertise.

Date
/, campus.npo-academy.com
Duration
showdauer: 2 dauer:

Fundraising Strategy: How to set the path to the future

In this live virtual seminar, you will learn how to develop a fundraising strategy and how to avoid pitfalls by implementing the fundraising strategy into an organisation.

Date
/, campus.npo-academy.com
Duration
showdauer: 2 dauer:

Successful Capital Campaigns

Participants learn how the capital campaign process is structured step by step and how to succeed in gaining large sums for their projects.

Date
/, campus.npo-academy.com
Duration
showdauer: 4 dauer:

More courses in this area

Currently there are no further courses matching your filter settings.