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Individual Major Gifts Strategic, sustainable, effective – the prime growth area for fundraising

Individual Major Gift fundraising is an area many not-for-profits have realised is an area for growth and often a new or expanded area of income. While public funding in many countries may be on the decline and corporate funding is ever more constrained, especially with ethical considerations to take into account, fundraising from high-net-worth individuals should be a key component of your fundraising strategy for growing income for your organisation. Building relationships with wealthy, influential and committed individuals is worthwhile not just for a one-off gift but is a way of nurturing inter-generational families of donors who can, with the right stewardship, remain loyal and committed to your cause over many years.

Individual Major Gifts is a story of exceptional philanthropy but it is also the story of exceptional fundraising, and of fundraisers who know how to engage Individuals in an ethical, structured, patient and strategic way. It is also about sustainability, engaging and re-engaging with donors from one campaign to another, and seeing their philanthropy move into Board leadership as well as into advocacy and volunteering for your cause. Ultimately, if you do this well, it may leave you with a legacy to support the continuing work of your organisation once the donor is no longer around.

Objective & Target Group

By attending this training, you will learn about the essentials and understand what Individual Major Gift fundraising is (and is not) as well as find out how this can enable your charitable organisation to fulfil its ambitions. At the end of this course, you will be more effective at securing major gifts for your organisation.  You will also be in a position to feedback to your organisation as to whether this is a form of fundraising that can be successful and cost effective. You will come away from this course with a thorough grounding in knowledge, based on the experience of many organisations successful in this type of fundraising. This will enable you to make more effective decisions for your career, your position inside your organisation, or for your organisation’s future ambitions. Above all, you will come away with practical knowledge which you can adapt and use straight away.

The target groups of this seminar are people who want to know more about this type of fundraising and are likely to be involved in its implementation either directly or from a strategic position.  Attendees will range from Major Gift Officers, Directors of Development, Philanthropy or Fundraising.  It may also be senior volunteers/board members from charitable, educational and cultural organisations and foundations who want to engage in Individual Major Gift Fundraising and other fundraisers in an organisation who need to know the essential do’s and don’ts of Individual Major Gift Fundraising.

Content

  • Context of Individual Major Gifts in a fundraising strategy.
  • What exactly is Individual Major Gift Fundraising?
  • Where does it sit inside a fundraising strategy?
  • What are the key conditions for successful Individual Major Gift Fundraising?
  • The eight steps for successful Individual Major Gift fundraising
    • Research and preparation
    • Engagement and cultivation of potential Individual donors
    • Who should ask for an Individual Major Gift?
    • How will you prepare for an asking meeting?
    • What should you say in a meeting to ask for a gift?
    • What do you do once we have secured the gift?
    • Working with volunteer leadership and senior staff to secure Individual Major Gifts?
    • Stewarding Individual Major Gift donors and their donor journey.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at office.international@npo-academy.com. We look forward to hearing from you.

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