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Peer-to-Peer Fundraising How to exponentially grow your income and supporter base

Most likely, your organization has some donors. Maybe just a few donors. Maybe many. Regardless of how many, we can all agree that donors are great. But wouldn’t it be even better if some of your donors were also fundraising for you?

Just imagine: a community of people that’s spreading the word about your cause and your organization…not only raising awareness, but also raising money and recruiting more supporters to join your cause.

It’s not crowdfunding…but more like crowdfundraising… and it’s easier than you think to make it happen at your organization (regardless of your size).

In this innovative session, Jillian Stewart from Peerworks Consulting will take you on a deep dive into the power of “peer-to-peer” (P2P) fundraising. She’ll show you how to leverage your community’s personal networks to attract more supporters and raise even more money for your cause. Along the way, Jillian will showcase some of the most exciting and successful P2P programmes she’s discovered during her 22+ year career as an international P2P consultant.

You’ll begin by exploring the many different types of P2P fundraising. From live events to virtual campaigns. From mass-participation programmes to individual challenges.

Next you’ll learn what it takes to invest in P2P fundraising so you know what costs to plan for, what benefits you can expect to gain in the short- and long-term and also what pitfalls to avoid.

Finally, you’ll have a chance to assess your organisation’s level of readiness…so you’ll leave the session with a clear and achievable action-plan.

Objective & Target Group

You’ll walk away with a solid understanding of the power of P2P fundraising as well as a P2P fundraising action plan….one you’ll be excited to implement when you return to the office!

This session will prove valuable for all organisations regardless of their experience with P2P. Those that aren’t doing any P2P fundraising (yet!) will learn what it takes to get started and what to expect in the first couple of years. Those organisations that are already doing some P2P fundraising will get ideas on how to enhance their current programmes as well as expand their P2P portfolio.


  • What is P2P?
  • Why we love P2P
  • Your role as the charity
  • Types of P2P Programmes
  • Activity: What’s your programme strategy?
  • Revenue Drivers
  • Investing in P2P
  • Success Factors
  • Readiness Assessment
  • Activity: Create your action plans!
  • Wrap-Up

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at We look forward to hearing from you.