Writing appeal letters and emails that get results

Appealing for funds via letters or email is an effective way to raise money for your organisation. This webinar will boost your capability, confidence and results.

Join us for an inspiring session packed with fresh ideas along with expert insights and methodologies. You’ll have the opportunity to see a range of different examples form major charities and discover techniques that work best.

In the session you’ll learn lots of hints and tips to help you write appeal letters and emails that get noticed, get read and get results.

Objective & Target Group

Participation in this halfday online seminar with lead to a better understanding of writing letters and emails that persuade and convince people to give.

The knowledge you gain will improve your results and with wide-ranging benefits for you and your organisation. There will be a session towards the end of the seminar to share your current communications and receive feedback from other participants as to how to improve based on the information covered during the seminar.

This session is designed for people who want to write better fundraising letters – ideal for people starting out as well as a perfect opportunity to review, refresh, confirm and find out new angles for those already writing supporter communications and wanting to increase their knowledge and improve their skills.


This half day training seminar is a must for people wanting to know more about effective and compelling fundraising letters and emails. It will cover:

  • Essential principles and expert insights
  • Psychology behind how people read and react to your content
  • Making it feel personal
  • The importance of adopting the right tone and language
  • The use of powerful language and some things to avoid
  • Valuable tips that boost response and outcomes
  • The difference between copy for letters versus emails
  • Where to put the “ask” in your fundraising letters
  • Peer-review of letters
  • Lots of hints and tips
Participant fee:
EUR180.00 excl. 16% VAT
Registration for the SeminarReservation for the Seminar

Writing appeal letters and emails that get results
Deutschland, 2020-11-24

Participant information

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€ 208.80 incl. VAT per participant; for each additional participant from the same company, there is a discount of 10%. The participant fee includes participation in the seminar, confirmation of participation and seminar materials.

If you have any further questions on our courses or the NPO-Academy in general, give us a call at +49 30 5200 43430 or contact us via e-mail at office.international@npo-academy.com. We look forward to hearing from you.

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